Line-Ups & Curation
Building line-ups and event elements that work as one
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Tailored Support for Events
Your event deserves the best strategic support and expertise. Clear, experienced input across line-ups, programming and delivery.
Our Services
Contact us for a no-obligation chat about how we can help in any of the areas below.
Festival Audits
Review how your event performs against festival fundamentals
Find out more about Festival AuditsLong-Term Strategy
Mapping a realistic path for your event to grow
Find out more about Long-Term Strategy
About Pomelo
Pomelo Festival Agency is led by Angela Young and Pete Dunn, combining deep festival experience with senior-level commercial and marketing expertise.
Angela Young Angela has built and run festivals, worked closely with artists, and researched how festivals function as creative and operational forms.
Pete Dunn Pete brings decades of experience launching and positioning products including iPod, iPhone and Apple Music, with a focus on how ideas translate into real-world experiences.
Together, we support festivals with line-ups, programming, flow, audience experience and long-term planning. We focus on how events actually work on the ground, helping organisers make clear decisions and avoid problems that only show up once gates open.
We work flexibly around each event, bringing practical input where it’s needed, strengthening what’s already there, and helping festivals hold together in practice.
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As featured in Music Week
Pomelo Festival Agency was introduced in Music Week’s Start Me Up, highlighting our approach to line-ups, programming and festival delivery.
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Our Mission
Pomelo Festival Agency specializes in providing consultancy and programming support for UK festivals. We focus on insight-led assistance to help navigate operational challenges and enhance audience engagement.
Get in touch for a no-obligation chat about your event, we’re happy to talk things through and see where we can help.
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