Pomelo Festival Agency

Research & Writing

Why festivals matter

Festivals bring music, people and places together in ways that can shape identities, create communities and give lasting meaning to a temporary experience.

My research explores how this happens, what organisers contribute, and why festivals deserve to be understood as creative and cultural endeavours in their own right.

Portrait of Angela Young
Angela Young

About my research

I am co-founder of Pomelo Festival Agency and a PhD researcher at Solent University. My research brings academic enquiry into conversation with my experience of organising festivals and working in the music industry.

Expected publication · 2027

British Music Festivals in the 21st Century: The Purposes of Participation

My thesis, British Music Festivals in the 21st Century: The Purposes of Participation, is due to be published in 2027. Drawing on in-depth interviews with British festival organisers, it examines how they understand the purpose and value of their work, and how their ambitions, creative decisions and personal commitments shape the festivals they produce.

A central concern is how festivals take shape as integrated creative experiences. Music, setting, design and participation each contribute to their character, but their significance also lies in how these elements come together. The research explores the organiser’s role in shaping that relationship, creating the conditions for experiences of belonging, discovery and connection.

It also considers what organisers gain from their work: the fulfilment of realising an idea, contributing to a community, supporting artists and creating something that matters to other people. Alongside these rewards are the negotiations between creative ambition and commercial survival, and the personal and emotional responsibilities involved in keeping a festival going.

The thesis develops the concept of generative fulfilment: a way of understanding the satisfaction organisers find in creating experiences whose value extends beyond themselves. It also examines how festivals establish an enduring relationship with place, despite existing there only temporarily and returning at intervals.

Cover of The Intellect Handbook of Global Music Industries(opens the publisher’s page in a new tab)

Forthcoming publication

The Intellect Handbook of Global Music Industries

Intellect · March 2027

I have contributed a chapter to The Intellect Handbook of Global Music Industries, forthcoming from Intellect in March 2027. Edited by Chris Anderton, Martin James, Daniel Nordgård and Sergio Pisfil, the handbook brings together international scholarship on the changing structures and working lives of the music industries. Its subjects include live music, recording and publishing, streaming, artificial intelligence, cultural policy and creative labour.

My chapter · Working in the Music Industries

Perspectives of Rural Performers in a Global Industry:The Shifting Landscape of Career Progression for Popular Music Performers

My chapter, “Perspectives of Rural Performers in a Global Industry: The Shifting Landscape of Career Progression for Popular Music Performers”, appears in the section Working in the Music Industries. It focuses on rural performers’ perspectives on career progression within an increasingly global music industry.

Find out more about the handbook.

View the handbook

Book in development

Why Festivals Matter

Why Festivals Matter is my developing book project, exploring why festivals mean so much to us and why our lives are richer for them.

From the exhilaration of dancing in a crowd to the feeling of finding your people, it explores what draws us together and why a few days in a field can stay with us for a lifetime. Bringing together research, stories and experience, it considers how festivals answer some of our deepest human needs: for music, connection, celebration and belonging.

Research into practice

This research informs our work at Pomelo: how we understand festival identity, approach curation and audience experience, and assess the relationship between an event’s ambitions and what it delivers.

It provides a foundation for asking useful questions.

  • What gives a festival its purpose?
  • How do its different elements work together?
  • What do people participate in, beyond watching performances?
  • And what makes the experience worth returning to?
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