By Angela Young
Press Release, February 2026
Pomelo Festival Agency Launches to Provide Programming Support and Strategic Services for UK Festivals.
A new consultancy and programming agency dedicated to supporting UK festivals and live event producers has launched today. Pomelo Festival Agency, founded by Angela Young and Pete Dunn, will provide strategic programming support, curation, and performer sourcing for festivals, cultural organisations, brands, and creative partners.
Pomelo has been created to address the growing need for flexible, insight-led support across the UK festival and live events landscape, where programming demands, operational pressures and audience expectations continue to evolve.
Co-founder Angela Young, who has worked extensively in the live music, festival and pro-audio sectors, said:
"Programming decisions are under more scrutiny than ever, and festivals need partners who understand both the creative and logistical demands of delivering meaningful live experiences. Pomelo offers a consultancy-first approach to help organisers refine programming strategy, source the right performers, and support the real-world delivery of their events."
Co-founder Pete Dunn brings more than 25 years of senior product marketing, sales and market development experience across the European technology sector, including a long tenure at Apple, where he held roles in product marketing, market strategy and product lifecycle management. His background in cross-functional leadership, audience understanding, and European go-to-market strategy strengthens Pomelo’s strategic capabilities as the agency expands into consultancy, partnerships and business development within the live events sector.
Pete Dunn added:
"My work has always centred on understanding audiences, building the right strategy, and delivering products and experiences that resonate. Pomelo gives us the opportunity to bring that thinking into the festival world at a time when the landscape is evolving quickly and organisers are looking for adaptable, insight-led support."
Pomelo Festival Agency will offer
- Programming support and curation for festivals of all sizes
- Performer sourcing and curated live packages
- Strategic advisory work, including audience experience planning and programme development
- Support for brand activations, commercial events and media productions
- On-site project support, working alongside production and management teams
The agency is now taking enquiries for projects in the 2026-27 festival and events seasons.
Press contact
Angela Young, Pomelo Festival Agency, angela@pomelofestivals.com
About Pomelo Festival Agency
Pomelo Festival Agency provides programming support, strategic consultancy and curated live performance services for festivals, cultural organisations, brands and production companies. Founded by Angela Young and Pete Dunn, Pomelo combines creative insight with strategic and operational expertise to help deliver distinctive, audience-focused live events.