Pomelo Launch

Press Release

February 2026

Pomelo Festival Agency Launches to Provide Programming Support and Strategic

Services for UK Festivals

A new consultancy and programming agency dedicated to supporting UK festivals and

live event producers has launched today. Pomelo Festival Agency, founded by Angela

Young and Pete Dunn, will provide strategic programming support, curation, and

performer sourcing for festivals, cultural organisations, brands, and creative partners.

Pomelo has been created to address the growing need for flexible, insight-led support

across the UK festival and live events landscape, where programming demands,

operational pressures and audience expectations continue to evolve.

Co-founder Angela Young, who has worked extensively in the live music, festival and

pro-audio sectors, said:

“Programming decisions are under more scrutiny than ever, and festivals need partners

who understand both the creative and logistical demands of delivering meaningful live

experiences. Pomelo offers a consultancy-first approach to help organisers refine

programming strategy, source the right performers, and support the real-world delivery

of their events.”

Co-founder Pete Dunn brings more than 25 years of senior product marketing, sales and

market development experience across the European technology sector, including a

long tenure at Apple, where he held roles in product marketing, market strategy and

product lifecycle management. His background in cross-functional leadership,

audience understanding, and European go-to-market strategy strengthens Pomelo’s

strategic capabilities as the agency expands into consultancy, partnerships and

business development within the live events sector.

Pete Dunn added:

“My work has always centred on understanding audiences, building the right strategy,

and delivering products and experiences that resonate. Pomelo gives us the opportunity

to bring that thinking into the festival world at a time when the landscape is evolving

quickly and organisers are looking for adaptable, insight-led support.”

Pomelo Festival Agency will offer:

• Programming support and curation for festivals of all sizes

• Performer sourcing and curated live packages

• Strategic advisory work, including audience experience planning and programme

development

• Support for brand activations, commercial events and media productions

• On-site project support, working alongside production and management teams

The agency is now taking enquiries for projects in the 2026-27 festival and events

seasons.

Press contact:

Angela Young

Pomelo Festival Agency

angela@pomelofestivals.com

www.pomelofestivals.com

About Pomelo Festival Agency

Pomelo Festival Agency provides programming support, strategic consultancy and

curated live performance services for festivals, cultural organisations, brands and

production companies. Founded by Angela Young and Pete Dunn, Pomelo combines

creative insight with strategic and operational expertise to help deliver distinctive,

audience-focused live events.